Live it simple.
Technology
efficiency.

The Brief:
How to build the credibility of a technology brand to serve the basic needs of everyday life? How do we align ourselves to the new standards of technology of the future? Breaking the white color paradigm as a category identifier.

The Solution:
With just over 3 years in the market, Küzler in the Peruvian market, renewed its brand perception accompanied by a DNA that encompasses the final goal of good performance of its electronic products: Live it simple. The simplicity of the good, the functional and the effective. The proposal of a new simple and dynamic visual system that allows easy understanding of the benefits of each product in their portfolio.

The capitalization of the monogram, as the new insignia of effectiveness and certification. A brand focused on the solution.

The capitalization of the monogram, as the new insignia of
effectiveness and certification. A brand focused on the solution.

Without resorting to new symbologies, but on the contrary, with the desire to build on the value of their products and their benefits, was intelligently introduced the “check” as new canes of the initial logo, which allows individual use of the monogram on a full scale.

Turning the main brand asset into a visual enhancer.

Turning the main brand asset into a
visual enhancer.

From the analysis of the possible opportunities of the brand, we focused strategic efforts on giving a sense to the color they already used: the color red. A color that provides the necessary highlight within technological neutrality.

Simplicity and nothing more than simplicity. The common denominator for all graphic decisions made for the brand. A visual language that combines the functional, the technical and the neutral to give rise to a system of packages easy to read and understand.

Simplicity and nothing more than simplicity.
The common denominator for all graphic decisions made for the brand. A visual language that combines the functional, the technical and the neutral to give rise to a system of easy-to-read packaging.

“Antes no nos miraban, hoy somos la marca que –rompe el esquema visual– de las góndolas y que, además, ya es considerada por los más grandes stakeholders de negocio, tanto en el canal tradicional, como en el moderno.”

-Gianfranco Panizo, General Manager Küzler.
Since the renewal of the brand, we have achieved what until 2 years ago we saw impossible: the consideration of placing our products in all channels. We are about to expand our lines and in the future be able to offer our products internationally.